I help online entrepreneurs & those of you who want to escape the corporate grind, create lifestyle-oriented, purpose-driven, time-freeing online businesses. Based on your expertise.
BASICALLY, ONE OF THE BEST ASSETS YOU COULD POSSIBLY OWN…
Ready to build yours?
Imagine creating
an online business that is…
CREATE A PURPOSE DRIVEN AND PROFITABLE ONLINE BUSINESS THAT BRINGS YOU DEEP FULFILLMENT, MEANING AND JOY.
My VITO and OSCAR methods are designed to help you dive deeper and identify which online business idea has the most meaning for you.
Choosing the right idea isn’t as simple as it seems, but it’s a key element for creating a sustainable, long-term business.
BUILD AN ONLINE BUSINESS AROUND YOUR VALUES AND THE LIFESTYLE YOU WANT TO LIVE.
The same two methods - VITO & OSCAR - guide you through the process of first designing the lifestyle you desire including financial goals, so that you envision from the start the kind of business that will serve your life goals.
SPEND MORE TIME WITH FAMILY AND THE THINGS YOU LOVE WHILE MAKING THE MONEY TO MAKE IT HAPPEN.
It takes deep business knowledge and specific strategies to work smarter, not just harder, and focus on actions and systems that gradually create true time freedom. Depending on where you are in your journey, my 8 Strategic Systems - VITO, OSCAR, AI, SMARTSite, SPARK, POWER, SMART, and EMAIL - work as a complete path where each method builds on the previous one, or as separate modules to address your specific gaps while keeping your time investment to a minimum. (see details below)
If you already know your next move - you want to launch an online course or build your audience from scratch, my 2 specific programs Online Course SMARTTrack & Build Your Audience Without Overwhelm, are here for you.
Wake up knowing you are in charge of your day instead of having your day dictated to you?
Finally be doing something that brings you deep joy and satisfaction instead of dreading going to work?
Start creating a side hustle that could lead to your full-time business? (yes, I recommend earning an income while you build your business)
Make time for the people and things you love instead of always having to put them on the back burner?
I want you to know that you can:..
Create a business you LOVE that’s designed for your lifestyle.
One that becomes a long-term ASSET, not another job in disguise.
A lean revenue source that actually FREES TIME.
In case you’re saying…
“Sounds great, Diana, but can I actually get these results?”
I hear you…
I’m a tell-it-like-it-is business coach/mentor and also a data driven one. So, I’m also going to address the elephant in the room because honesty and integrity are part of my top values.
If you’re ever promised overnight success when building your business, take it as your sign to walk away. Building a real online business, that actually lasts, is definitely not easy.
Statistically, there are a lot more businesses that don’t succeed than those that do.
Part of that is due to the rapid growth of the expertise-based online business industry. Many believe that all they have to do is build a program or course (or any other digital product), promote it a few times on social media and then wait for the money to roll in.
They have no reliable industry knowledge, no strategy, no smart, proven systems to follow, and no support to show them the way.
Here’s the reality: it does take work– in fact if you want fast results, it takes both smart and hard work, especially for the first 6 months (to one year, in average).
But yes, it's so worth it.
Here are the top 3 reasons
The wealth-building math has changed. Twenty years ago, building a seven-figure business took at least a decade - often more. Today, online business entrepreneurs reach six to seven figures in as little as three to four years.
Even starting from nothing, developing a smart, scalable online business is still the most realistic and fastest path to wealth. It's incomparably faster than the alternatives-saving and investing your way there or climbing the corporate ladder for decades while hoping for promotions that may never come.
If you've already devoted more than four years working for others, consider this: there has never been a better time to work for yourself. The infrastructure exists. The tools are accessible. The playbooks are proven.
And yes, it's absolutely possible to maintain a full-time job while building a side business until it becomes profitable enough to replace your income. (I don't recommend quitting your job until your business has reached specific financial landmarks)
Time freedom has become less of a luxury and more a design choice.
Most people still think time freedom is something you earn after decades of grinding. That's not true anymore.
It's what happens when you use technology to build systems that work without your constant attention. When you package and scale expertise instead of trading hours for dollars. When you design for freedom from day one instead of accidentally building yourself a second job.
Some entrepreneurs reach this in less than two years. Many take three to four years of focused, strategic work. Either way, it's faster than spending 20+ years hoping your employer will eventually value your time.
The best part? You're learning skills that compound - and not just business-related ones. Building your own business is an accelerated personal development journey. Skills that transform how you approach every area of your life, long after your business becomes profitable.
Where would you be now if you'd started two years ago?
The failures are actually predictable and preventable. Barring extreme external circumstances, failure in business isn't random or a "mystery" like some claim. Any experienced business mentor (and owner) who knows how to read the data can track these.
It's very often one of three things- wrong strategies, inconsistent execution, or mental blocks that keep people sabotaging their own progress.
All three are fixable with the right guidance.
You don't need to figure this out alone. You don't need to waste years and thousands of dollars learning lessons someone else already paid for. You need proven roadmaps and someone who's walked the path to tell you where the landmines are buried.
Busy moms with no prior business expertise have built highly profitable businesses, retired their partners, and created generational wealth for their kids. College dropouts have built empires. Career-changers in their 40s and 50s have replaced six-figure corporate incomes.
If they can do it, so can you. The question isn't capability - it's whether you're willing to follow a proven path instead of wandering in the dark.
The ONLY good reason not to try is if you happen to be among the 15% of the world's one billion full-time workers who are happy and engaged at work (Gallup global study published in December 2019).
But if you are in the startling other 85% - stuck in a job that is deeply unfulfilling or maybe quite comfortable with its “security” but feeling you could achieve so much more - what do you have to lose?
I think you already know the answer.
What’s my story and why should you even listen to me?
The majority of my life has been in the business world: 20+ years as a serial entrepreneur in several industries and countries. When I was running my first marketing agency, I helped many local and international companies solve their business and marketing challenges.
While the businesses increased profits and exceeded their sales and marketing goals, I noticed that many of their employees were unfulfilled, unhappy, sometimes burned out from toxic work cultures, unrealistic expectations from their bosses, and endless work hours.
My own best friend frequently canceled our plans because her job expectations often took over her weekends and rest time. She missed out on time with friends and family and was pretty much stuck in a vicious cycle.
Sound familiar?
Exploitation irritates me. Especially when it is motivated by greed and committed by unethical corporations. I find it very sad that so many hard working people only know how to sell their time- and for limited dollars.
That’s what made me realize that focusing on helping people escape oppressive work environments made a lot more sense to me than increasing the bottom line of corporations.
Now, make no mistake, selling time is actually a trap for many entrepreneurs too. As someone who’s experienced the ups and downs of business ownership firsthand many times, I also went through the burnout phase- meaning I was still selling my time just not through a job but my own business- which means I understand well the importance of building a business that doesn’t dictate your life or worse, takes it over.
Ideally, we create a business that not only generates revenue, but also offers TRUE time freedom and fulfillment and is built around our desired lifestyle objectives.
That’s what turned me into a purpose-driven, lifestyle-oriented entrepreneur and a business coach who is more than inspired by my mission to help others reach freedom.
In fact I’m passionate about helping as many of you as possible build assets to achieve not just profitable businesses, but the time freedom to serve your personal journeys, spiritual lives and live your dreams.
So, let's do this.
20+
Years of experience as an entrepreneur
$4 million
Revenue with two of my businesses
70+
Clients helped (including many multinationals)
5+
Different business models, industries, founder/co-founder of
Ready to invest time in yourself and build your best possible asset?
That’s where I come in…
"Offers That Sell"
Free Video Training
Your expertise isn't the problem. Your offer is.
You know your stuff. You've helped people get results. But when you try to sell your knowledge? Crickets.
The issue isn't your expertise, it's how you've designed and packaged what you know. Most experts waste months (and lots of money) building offers nobody buys because they skip the essential strategies – regarding the 4 pillars of an excellent offer: Problem, Positioning, Packaging, Pitching- that make offers convert.
Grab my free "Offers That Sell" video training and learn the industry-proven framework(s) to turn your skills into a high-converting offer - fast, effectively, and with zero guesswork.
The online business world is drowning you in noise. And the AI revolution has multiplied it exponentially.
Do this. No, do that. Build a funnel. No, just post content. You need a podcast. No, focus on your newsletter or YouTube. etc
What sets me apart from other coaches, mentors, and online strategists: I prioritize both profitability and time freedom - not one at the expense of the other.
So I designed a minimalist, precise, condensed path, the The 8 Workshops System™, to help you build and launch a profitable expertise-based online business: 1) deeply aligned with your purpose, 2) optimized for time freedom, and stripped of all unnecessary complexity.
Each workshop delivers a proven framework focused only on the essentials, as simple as possible - cleared of everything that doesn't matter - to maximize your results and reduce money, time, risks, and efforts on non-critical topics.
From vision and positioning to content, launches, and sales, with the best value-for-money tech tools I know, in the exact order you need, so you don't waste time going back to elements you missed.
This is what I use. This is how you build a business that serves your life, not consumes it.
You've been following advice that should work—but somehow you're still stuck, unclear about your next move, or building things that aren't gaining traction.
What you need isn't more generic guidance. You need someone who's built multiple businesses across industries to help you see what's actually holding you back, clarify your strategy, and show you the exact next steps that fit your specific situation.
I've spent 24+ years building businesses, not just coaching theory. I understand what works when you're juggling a demanding job, limited time, and can't afford expensive mistakes. My approach is honest, data-driven, and focused on helping you achieve both profitability and time freedom.
This is strategic mentorship designed to cut years off your learning curve. Together, we'll identify what's not working, strengthen what is, and build a business that truly serves your life goals—not someone else's blueprint.
NOTE: You can start with a single session, but most clients notice real progress after a series of four. The 4-session package is structured to help you build momentum, work through key challenges strategically, and benefit from a better rate. After booking, you’ll receive a Calendly link to schedule and a short discovery questionnaire to ensure each session delivers maximum clarity and results.
The Fastest Way to Launch Your Site—
NO tech headaches, NO monthly costs...
Forget the expensive, overcomplicated platforms. My SMARTsite Template is a Google Sites framework designed for simplicity and speed. It’s the exact structure I used to build my own website—without paying for fancy tech or monthly fees.
If you want a professional site that’s easy to set up and maintain, this is your shortcut. Just plug in your message, publish, and you’re live—no plugins, no overwhelm.
▶️ Save hundreds of dollars on fancy platforms and tech headaches
▶️ Build your authority with a clean, professional look
▶️ Keep control—no outside developers needed
▶️ Easily update your site as your business grows
▶️ Focus on your audience and your offer, not endless website tweaks
Ready to skip the costly mistakes and go live faster?
This template makes it easy to look pro—right from the start.
Kate Roberts
Global Champion for Women’s Leadership United States
“Diana is concept driven and creative but also strategic and thorough. I noticed from the beginning she had a call and heart for entrepreneurship and a deep commitment to excellence which is quite visible throughout her work.”
Mike Costache
Entrepreneur, Angel Investor United States & Romania
“I've always admired Diana’s creative solutions to each client's needs and her attention to details.
Diana brought ‘experiential marketing’ to Romania (a country of 20+ million) and inspired many to follow in her footsteps.”
Deli Bourne
United States
"Diana is kind, conscientious, and highly knowledgeable, brimming with ideas and motivation. We found her to be a well-rounded source of insight, helping us ask the right questions to discover the best options for our needs. We're grateful for her patience and guidance!"
Ibolya Beres
Romania
“Thank you for your professionalism, your problem solving attitude and perfect management of the online activities. Our sales have exceeded the amount estimated by 73%.”
A few more things to share (so that my accent won’t take you by surprise :D)
I was born in a family of mixed origins - Romanian, German, French, Croatian, in a small Romanian town, and lived through some tough communist times. I faced many trials, including the threat of bankruptcy, the huge burden of debt and the mistake of choosing the wrong business models (and partners)...
Yet, overcoming these difficulties has provided me with one of the best educations I could have asked for.
Having lived in four different countries for more than 15 years, the United States, United Kingdom, France, Morocco, I’m fluent in three languages, have an MBA in International Trade and Information Systems, and love interacting with different cultural backgrounds.
I’m an Enneagram 3 (just a personality test), enjoy Moroccan, French and Japanese cuisines, but I'm not a particularly talented cook (unless we count salads and soups!). I also love anything ocean and jungle related, including water sports, safaris and learning to fly!
I was the founder of the first experiential marketing agency and the producer and presenter of the first docu-reality TV series about career and vocation in my native country. I really enjoyed my work in TV including being in the room in Los Angeles pitching TV projects… Quite humbling and definitely character-building to navigate such an inspiring, yet shark style, industry!
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